How SEO Will Change in 2021



Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?

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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

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How to Rank Your Website on Google – WordPress SEO For Beginners



Get the SEO Checklist ➜

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Learn WordPress and create any Website in less than 7 days with our “Make A Pro Website” WordPress course.

Learn how to rank your website on google.

Now let’s say you have a website and when you search for it on google,
You may have not found your website.

This is because google ranks all the websites related to your search term on it’s search results.

Table of contents:

00:00 Intro

01:27 Create content which can rank on Google

06:41 Make your site look good in Google search results

11:48 How you can tell Google about your website’s content

17:23 Key aspects that affect in ranking

17:58 To check if your content is ranking on Google

So to rank your website.
we are going to do 3 parts.

Part 1: Create content which can rank on google.

To create the content, we’re going to do 4 steps

Step 1: FInd what people are searching for
In order to create the content, first you need to know what the people are searching on google related to your website or business.

Now just search something on google related to your business & you will get related suggestions next to it.

Now these suggestions are the terms, what people mostly search on google.

Step 2: Choose the users, you want to reach

Now each suggested result is a set of the users you want to reach.

So you need to choose a term searched by the people.

Step 3: Find out what the users might be looking for.

After choosing the set of users based on the search term they are looking for,

Now you need to find and understand what really that particular user is looking for.

Step 4: Create your content.

Now that you know what the user is searching, Next you need to answer that with your content.

So to create the content,

Go to WordPress Dashboard ► Posts ► Add New

Now enter the title, content, images etc which solves the users’ needs & publish it.

Once you’ve created the content, you can go to the next part.

Part 2 : To make your content, appear good on google search result.

Now once your site gets ranked and appears on search results,

You can see your title, link to your post & description on google.

Now if the link of your page is unclear or not readable with some random characters and text,

Change the permalink which will make your site URL’s look good and also perform better in google search results.

Now if you look at your description on google, it shows the content which you’ve added in post.

Now instead of this if you want to add your own text,

You need to install the ‘Yoast SEO’ plugin in your WordPress site.

Now if you go to your post and click ‘Edit’.

You will get some new options from Yoast SEO in your edit page.

Now click ‘Edit Snippet’ and write your own description which you want to display on google.

So now we have successfully made our site look good on the Google search results.

Now to help Google, find your site & it’s content, we need to share our website details with Google.

Part 3 : Tell Google about your website content

We are going to do this in 3 steps.

Step 1 : Install ‘Site Kit by Google’ plugin.

Step 2 : Setup the plugin.

Once you’ve installed the plugin, click ‘Start Setup’ to setup the plugin.

Sign In with google & click ‘My Dashboard’ to see your website is successfully connected with Google.

Step 3: Tell Google about all the pages you’ve on your website.

So to inform Google about your posts/content, we need to submit a ‘sitemap’.

To get the sitemap, let’s go to WordPress Dashboard ► SEO ► Features
Now click on the question mark next to XML sitemaps.

And then click ‘see XML sitemap’ to get the sitemap with all the links of your pages on your site.

Now copy the sitemap link on your browser & paste it in Google Search Console.

So now when you publish new content, it will be automatically added to your sitemap,

So this is how you can tell Google, about the pages you have on your website.

Now you’ve optimised your website for ranking on google.

So when the user searches for your website or your posts,

Your website will appear in search results.

So that’s it guys!

This is how you can rank your website for google.
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How to ACTUALLY Learn SEO in 2021



What’s the best way to learn SEO in 2021?

Start by watching this video because I’m going to show a simple 3-step process I used to become a so-called SEO expert.

Don’t worry:

This isn’t going to be one of those boring videos explaining what SEO is.

Instead:

You’re going to learn a proven process for learning SEO fast.

The third step is a little odd so make sure you watch the entire video to find out what it is.

And here’s something cool about this way of learning:

You can apply this exact framework to any skill you want to learn.

Think about it this way:

Learning your first and second language is the hardest (so I’m told).

So learning your first digital marketing languages won’t be easy.

But once you learn 1-2 skills like SEO, everything gets much easier.

Especially when you have the process I’m going to show you at your disposal.

Watch the video now to learn SEO the right way.

Here are some of the resources I mention in the video:

Free on-page SEO checklist:

How to build a niche website ▶️

How to perform a content audit ▶️

SEO blog ▶️

Gotch SEO Academy ▶️


#SEO #learnSEO

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SEO Tutorial For Beginners | SEO Full Course | Search Engine Optimization Tutorial | Simplilearn



🔥 This video on Search Engine Optimization(SEO), will take you through a number of important topics that will help you make the most out of your SEO campaigns. In this SEO Tutorial we will focus on keyword research, Google analytics, Google tag manager, how you can rank number one on Google and YouTube, how to increase YouTube subscribers, how to get traffic to your website, some popular SEO tools, and finally some SEO tips and tricks. Now, let us get started and learn SEO from scratch.

Each of these topics is also explained with practical examples.
1. What is SEO? 00:45
2. Why SEO? 01:36
3. Keyword Research 51:13
4. Copywriting 1:08:40
5. Employment and Industry Trends 1:22:31
6. Analytics 1:25:22
7. Why Keyword Research 1:33:52
8. Types of Keyword Research 1:36:13
9. How to do Keyword Research 1:42:43
10. LSI Keyword 1:58:16
11. Google Analytics 2:13:37
12. Google Analytics Report 2:26:49
13. Google Tag Manager 3:10:31
14. What is Google Tag Manager 3:15:46
15. Benefits of Google Tag Manager 3:16:43
16. How Google Tag Manager Works 3:20:31
17. How to Get started with Google Tag Manager 3:32:01
18. How to Rank #1 on Google 3:46:04
19. Keyword Research 3:49:34
20. High-Quality Content 4:04:28
21. How to Rank YouTube Videos 4:47:16
22. YouTube Keyword Research 4:50:04
23. Importance of user Engagement 5:25:46
24. Promote your content 5:30:16
25. Optimize your youtube videos 5:51:55
26. Create High-Quality Video 6:06:07
27. Engage with your Audience 6:13:01
28. How to get Traffic to your Website 6:25:04
29. Why is traffic Important 6:26:31
30. Paid Advertising 6:27:58

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About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing

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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings



New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer ( you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Contents:

0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020



SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.

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