Sometimes the Best SEO Strategy Is To ABANDON Some Keywords



I have 9 million visitors and now I’m trying to get less traffic. Today, I want to break down how sometimes the best SEO strategy is to abandon some keywords.

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Look, neilpatel.com gets roughly eight to 9 million visitors a month. And it ranges, some months are better than others, some months I even had 10 million visitors, some months, there’s seven. Really depends on the season as well.

Now, when I look at neilpatel.com, when I first started off, I wasn’t targeting buyers, I was targeting any keyword that would get high traffic, and I just wanted as much traffic as possible. People were searching on how to make money on Instagram. You know what? Boom, I create a article on that. People want to know how to get more Instagram followers. Boom, I create a article on that. People want to know something about TikTok, even though my customers don’t care to pay me for TikTok marketing, boom, I create a article on that.

Why was I doing that? Well, the main thing is, is I thought the more traffic, the better because a lot of people wanted this traffic and people would pay money to rank for these keywords or more so pay money to get at the top of Google in the paid ads.

And what I learned from that strategy is, if the intent of those keywords doesn’t exactly match what your ideal customer is looking for, you’re getting the traffic, but you won’t make any money. So you’re probably wondering, what am I doing now, right? Well, I’m doing a few different things.

First off, I don’t care for traffic anymore. Yes, I want more traffic, but I want the right traffic. I don’t really care if I have 9 million visitors or 1,000,000 visitors. I really care about conversions and what’s driving those conversions. And I’ve been doing this for a while now.

So I want you to go into Google Analytics, set up some goals and conversion tracking, and look to see what’s driving conversions. Focus more on getting those traffic sources. That’s the first step.

The second thing I want you to do is go and look for what your competitors are paying money on paid ads for. So you can use tools like Ubersuggest and put in your competitor’s URLs. See what keywords are ranking for, see what keywords are targeting for on a paid ad perspective. And that’ll give you a big idea of, hey, these are the keywords we should be going after and these are the keywords that we shouldn’t be going after.

The third thing that I’m doing is focusing on other channels that aren’t necessarily related to keywords. If you look at the big companies out there, Microsoft, IBM, Airbnb, Nike, whatever it may be, they grow their revenue in many different ways.

The next thing that I’m doing is going after keywords that I know I can easily rank for. So if you go to Ubersuggest and you put in a keyword that you know is good, like, I’m in the marketing industry, so I may put in digital marketing, and you’ll see a report that loads and it shows your overall traffic, like, for the term digital marketing and how many people click on it.

And you put your URL in there and it’ll end up breaking out once you put your URL, all the related keywords that are good and that you can easily rank for. And I want you to look at each of those keywords, do some searches, do some research, and make sure that you’re seeing direct competitors, not somewhat competitors, but direct competitors.

And if they are, and they have a high CPC and good traffic, that means I know that that’s a good keyword for me to target in SEO because it will drive sales, which is very important.

And that’s a strategy that I would recommend, and remember, traffic isn’t everything, conversions and sales is. It all starts with tracking your conversions in things like Google Analytics, which they can do for free.

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SEO for Beginners | 10 Steps to Get More Organic Traffic to Your Blog (2021)



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SEO in 5 min – DO THIS!



This is SEO in 5 min!! Learn how to rank your website on Google in just 5 minutes!

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Learn SEO for Free Using Official Guides & Our Videos | List of Free Resources & Videos to Learn SEO



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A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites



Starting with someone who has no SEO strategy currently, let’s start there. Do you think there’s a site-wide level of optimization that has to happen? Like, straight up title tag, meta tag, optimization of different queries on the site, an internal linking structure, and then a content marketing strategy on top of that to add value to the site, as a base level SEO strategy? Or what would you suggest to someone who, first level is they don’t currently have an SEO strategy, and then we’ll ask about someone who already does, and what they can optimize, but just base level, if you don’t have one, what do you do in today’s world?

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You know, you can look at keywords, top pages, et cetera. But what I wanted to show you is this is the easiest thing. So you just click on Site Audit. Again, this is free. I don’t even capture an email straight up, this is just free. So you don’t have to put in an email to use it, and it’ll tell you everything that’s wrong. Pages, your score, your load time. And you can be like, “All right, “let’s look at my Issues, or Critical Errors.” And you can just go to all of them, and be like 31 pages have a low word count.

And then you can to Warnings, and you can do the same thing. Two pages have duplicate meta descriptions. So what is it, right? So what is that, and how do I fix it?

It just breaks down everything you need to fix, in priority, from how hard is it to implement, to how much traffic will you get by fixing them? So that’s the first part of SEO, right? It’s just like the lowest hanging fruit. The second part is all about keywords.

So if I’m trying to target the keyword, marketing, and this is super effective, or digital marketing, right? And I use these tactics on my own site. To give you an idea, if I type in digital marketing, I think I’m like number one or two or something. Here’s all the paid listing, and I am the first organic listing. I do that for a lot of terms like online marketing. I’m up there somewhere. I’m number two. Funny enough, number one’s also my website. Although I sold it.

But here’s a simple thing I do. It’s all about finding the right type of keywords, right? The way I find the right type of keywords is, one, you can just type in keywords like digital marketing, or whatever you want to target. Here’s my process.

I go and I look for keywords, and I just click View All Keywords, and it’ll show me everyone who’s ranking, how many links they have, their domain scores, socials, et cetera. So I’ll go find keywords, and it gives me solid metrics. When I mean solid, as in non-opinionated metrics. Like the average webpage that ranks in the top 10 has 435 backlinks and a domain score of 49. So I know, is it going to be easy for me to get 435? Is it going to be hard? because I can have a rough idea of how many links I have.

So I’ll just go through here, and I’ll find keywords. As you can see, there’s like 500 suggestions here. Here are some other related keywords I’ll post from our database. This has 30,000 recommendations.

And then the last step when I’m trying to create content, after I find some keywords that are typically… I look for keywords that are high in volume, high in CPC, and I want to go after keywords that have a low SEO Difficulty.

So that’s abbreviation of SD. It’s like digital marketing company has a high CPC, volume’s not bad, low SEO Difficulty, which means people are typing that in, me being an agency, probably a good keyword to go after, because it probably converts well if people are paying $17 a click.

And the way you do this is you just create content. So there is a Content Ideas section of the tool, and it’ll show you all the content per country, so you can break it down by whatever country, or language, or region you want. And, technically, you can break all the reports down by that. And you want to look for articles that are somewhat popular, because it’s breaking down the social shares, as well as articles that have decent search traffic, as well as a lot of backlinks.

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The Biggest Impact on SEO



Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.

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So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.

And what we found is if we didn’t build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.

Like, we’ve seen and tested sites in different regions globally. And even if you build links, you write the right content, you’re super thorough, we found that if you don’t have brand queries, you don’t rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.

There’s an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, “bigger brands”. It doesn’t necessarily mean you have to be a bigger company, right?

You don’t have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you’re trying to rank for. And you don’t have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name’s neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.

You do YouTube, you’re on social media, you blog, you speak at conferences, you build a brand. And you do that whether it’s personal or whether it’s corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.

So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they’re much more likely to become a loyal follower. Again, whether it’s personal or corporate.

So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you’re not going to find someone on one channel or another, but you know, if you leverage all of them you’ll get something. It’s better than nothing. Four, engage with people.

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My Biggest SEO Mistake (And Why Your Organic Traffic Might Be Garbage)



Over the last 12 months I’ve driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you’re like, wow, Neil you must be doing really well at SEO. And you know what you’re doing, but you know what? That’s not really the case. Today I’m going to break down my biggest SEO mistakes.

RESOURCES & LINKS:
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Ubersuggest:
____________________________________________

As you can see here, 58.6 million visitors from SEO. That’s a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.

But if I just keep going further down the list you’ll start seeing a lot of keywords that, aren’t really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can’t show you our leads in Salesforce because we track it all due to people’s personal information like their records or the company URLs.

But when we were tracking our sales through Salesforce of what’s driving clients for NP Digital , and typically people will click on let’s talk and submit a form or contact.

So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I’m going after keywords that are very specific. Customer reviews in video ads.

So if I type in customer reviews video ads. The search volume, isn’t high. If you look here zero monthly searches, right? People aren’t really searching for a lot of these keywords but you know what?

We found that people who are interested in putting customer reviews in video ads or images, and they’re trying to figure this out are interested in conversion rate optimization which is one of the services we offer.

So the content that we’re producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.

And I spent so many years building up my traffic and it wasn’t until I got the traffic.

Look, the big lesson from this is, don’t optimize for traffic optimize for revenue. If your keywords aren’t generating you revenue, move on to new keywords. And when you’re doing keyword research, don’t make the mistake I did. Don’t just optimize for quote-unquote traffic. What I want you to do is type in keywords.

So don’t optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you’re technically they mean the same thing but also high CPC. And of course it’s related to your business.

So don’t just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you’re going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.

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Complete SEO Course for Beginners: Learn to Rank #1 in Google



Learn how to do search engine optimization in our complete SEO training course for beginners.

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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

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Link Building Tutorials (Step-By-Step) ►

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You don’t have to watch multiple videos from different places just to piece together how SEO works.

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0:00 Intro
1:25 What is SEO and why it is important
7:54 What are keywords
15:39 How to analyze search intent
19:51 How to find keyword for your site
31:01 What is ranking difficulty
40:28 What is on-page SEO
46:26 How to optimize a page for a target keyword
59:39 What is link building and why it is important
1:04:38 How to get backlinks for your site
1:08:26 What makes a backlink “good”
1:16:23 What are link building tactics for beginners
1:30:50 How to do blogger outreach for backlinks
1:43:28 What is technical SEO and why it’s important
1:51:00 What are technical SEO best practices

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The Ultimate 2021 SEO Training to Rank #1 in Google



Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is… Will you show up? 😳

It all comes down to who does SEO better — you or your competition?

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SEO For Beginners – The Easiest Way to Generate Traffic



As a beginner, there must be a simpler way to start generating SEO traffic without having to learn all this on-page code and build links. Today, I’m going to break down the easiest way to get more SEO traffic.

RESOURCES & LINKS:
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Ubersuggest:
______________________________

As SEO, eventually you will have to learn on-page SEO and you’ll also have to learn about link building. But when you’re just starting off, the key that you need to remember is content is king. When you have content on your website, you’re going to get more traffic. When you don’t have content on your website, you’re going to get less traffic. Google uses that content to put your website out there.

So when people type in phrases around anything related to your website, your content has a higher probability of showing up. So if you’re a beginner, the easiest way to generate traffic is to start writing content, but not any content, you have to actually write the right kind of content and I’m going to show you how to do that.

First off, I want you to go to neilpatel.com/ubersuggest. And I want you to type in a keyword related to the content you want to write. If you don’t know what keyword report to the content that you want to write, just put it in a keyword related to your industry.

The overview will show me how many people are typing in that keyword within my region, my region being the United States, on a monthly basis. I can see roughly how popular that keyword is. And then I can scroll all the way down to the content ideas. And then I can click view all content ideas. This will show me all the blog post ideas related to the term digital marketing that people are writing on.

And as you can see here, some of them aren’t that great or relevant. Some of them are good. And you just scroll down until you find something that you’re like, all right, I would write on this. So then you click the keywords dropdown and you’ll start seeing keywords, this has given me some keyword ideas on some keywords that I can use.

What I want you to do is go to the keyword ideas report now in the left-hand navigation and you see the term digital marketing that I just typed in. And if that’s one of the phrases, cool. What you’ll want to do is you’ll want to select it and then you want to click add to list.

And you probably don’t have anything here so you’ll want to label your list and then I’ll click a new label. So let’s do digital marketing blog post. All right, I got a label. Add keyword. And this will also give me other terms related to digital marketing. Digital marketing companies probably use a lot.

And then I can just keep going and I’ll keep going down and down and down and then I’ll go to the next page and keep doing this. And as you do this, you want to add those keywords to the list. So I would add it to my digital marketing blog posts list because that’s a blog post I’m writing.

If I go to keyword list and then I click on digital marketing blog posts and I can keep adding more to it, I now have a list of keywords that can potentially be included in the blog post that I ‘ m writing on when it comes to digital marketing or a guide to digital marketing, how to learn it and I can all these terms in there.

Now, granted you won’t automatically rank for all these keywords, but you will rank for a portion of them. And the more you include, the higher probability that you’ll have to rank for at least some of them. And if you’re including keywords that are related to your content and you go top down, what I mean by top down, we’ll go back to the keyword ideas report, when you’re selecting keywords towards the top and then you keep going down, the ones at the top tend to be more popular.

When you also select ones that have a low SEO difficulty score that are in green, those are ones that are easier to rank for. So if you select popular keywords that are easy to rank for, you have a higher probability of ranking for those terms.

And the key here is to create a list for every blog post that you’re trying to create. And don’t keep including the same keywords over and over again. What I mean by that is you don’t want to have 10 posts related to online marketing tools. So you want to keep using new keywords per post.

So you want to do this exercise each and every time you write a blog post. So that way, you’re targeting new keywords that will help you generate traffic. That’s all you have to do to start getting more traffic when you’re creating content, especially if you’re looking for SEO traffic.

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The Painful Truth About SEO



SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you’re not on page one, it wasn’t that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That’s roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I’m going to break down the painful truth about SEO, and how you can succeed in today’s market.

RESOURCES & LINKS:
____________________________________________

Ubersuggest:
____________________________________________

So how do you get traffic in today’s world? Well, it really is all about the long tail. And I want to show you the Neil Patel blog, so you can see, for example. How to read your website source code, and why it’s important. The keyword here, I’m going after not just website source code, I’m going after reading your website source code.

So let’s type in, how to read website source code. And as you can see here, if you look at the searches, not a ton of searches it’ll load soon enough and you’ll be able to see. But it’s something better than nothing, 10. And then when you look at a term like source code, website source code, you got 480 searches. And if you go after, website code maybe there’ll be a little bit better. You have 8,000 searches.

And the list goes on and on, and if you keep scrolling on the Neil Patel blog, you’ll see this the eight most important conversion rate metrics you should be tracking. 25 marketing books, you should be reading this. One’s a little bit more generic marketing books. You know how to leverage testimonials in paid campaigns. And I’m just showing you how to use testimonials not just in general, but in your paid advertising campaigns. And Google ad-words certified, right or certification, Instagram story highlights on a brand account.

I’m getting very specific with my content. And let’s take this one as an example of Instagram story highlights. So here I’m on Ubersuggest, you can just go to Neil Patel. I’ll actually go neilpatel.com/ubersuggest. And let’s type in the keyword, Instagram story the highlights, Instagram story highlights. And I’m searching in English United States, 3,600 searches per month.

And what I want you to do is start looking for longer tail keywords. So for example, if I have something on, let’s dive a little bit deeper Photoshop, right As you can see here, this article is on Photoshop classes.

And let’s go back to Ubersuggest, and let’s type in photo shop classes Instead of just optimizing for head terms, IEX Photoshop classes. I want you to look for a long tail terms, Photoshop classes online, Photoshop classes near me, Photoshop classes online for free, Photoshop classes for beginners. And there’s other related, you know terms as well.

But as you can see here, I’m going for long tail terms. So what I want you to do as an Ubersuggest is typing keywords that you may be going after. If I type in Photoshop, because a lot of micro marketers needed deal with design tools and editing images for blog posts or social media. You can see that is Photoshop free Photoshop online, download Photoshop, Photoshop remove background, Photoshop elements.

I would start writing articles on all these detailed terms like, how to resize images in Photoshop, how to remove your background using Photoshop. By doing this you’ll generate more traffic, by optimizing for all the long tail terms. And it may not be something that is appealing and is what you want to do.

But that’s how you succeed in the world of SEO today, in which you need a right a lot of traffic, or content around these long tail terms. If you want tons and tons of traffic. And by doing it I’ll show you what ends up happening to your traffic.

If you look here this is the neilpatel.com, Google analytics. I’m going to end up showing you real time stats, let’s click on real time. Hopefully it loads soon, got a lot of data.

Let’s go to global, and let’s go to real time. You can see here 1,962 people on my website, right then right now. All because I’m writing all this long tail content.

That’s how you win in the game of SEO in today’s world.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
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Technical SEO Best Practices for Beginners – 4.2. SEO Course by Ahrefs



In lesson 4.2 of our SEO basics course, you’ll learn technical SEO best practices to keep your site in good health.

***************************************
Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ►

Content Hubs: Where SEO and Content Marketing Meet ►

How to Use Internal Links to Rank Higher in Google ►

Ahrefs Webmaster Tools (AWT) – Our Free SEO Tool ►

How to Speed Up Your WordPress Website in 2021 (Simple Guide)►

[Tool] Ahrefs Webmaster Tools ►

***************************************
The first thing you should do is ensure that your site structure follows a logical hierarchy.

Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.

You’ll learn how to do organise your site well in the video.

The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.

You’ll learn how to improve your website’s speed in the video.

The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.

You’ll learn how to do this in the video.

#technicalseobestpractices #technicalseo #seo

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What is Technical SEO and Why is it Important? – 4.1. SEO Course by Ahrefs



In lesson 4.1 of our SEO basics course, you’ll learn what technical SEO is and why it’s important.

***************************************
Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ►

Technical SEO tutorials ►

[Tool] Ahrefs Webmaster Tools ►

***************************************
Technical SEO is the process of optimizing your website to help search engines find, understand, and index your pages.

Technical SEO is important because if search engines can’t properly access, read, understand, or index your pages, then you won’t rank or even be found for that matter.

To avoid technical SEO mistakes like removing yourself from Google’s index, there are five things you should understand:

► Noindex meta tag
► Robots.txt
► Sitemaps
► Redirects
► Canonical tags

These are the foundational things that are good to know when it comes to indexing. You’ll learn what each thing is, why they’re important and how to get it done right.

Timestamps:

0:58 Noindex meta tag
2:14 Robots.txt
4:31 Sitemaps
5:12 Redirects
5:50 Canonical tag

#whatistechnicalseo #whyistechnicalseoimportant #technicalseo

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On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs



In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.
Subscribe ►

***************************************
Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ►

On Page SEO Checklist for Higher Google Rankings ►

Content Writing for SEO: How to Create Content that Ranks in Google ►

How to Use Internal Links to Rank Higher in Google ►

[Tool] Keywords Explorer ►
[Tool] SERP Checker ►
[Tool] Content Gap ►
[Tool] Hemingway App ►

***************************************
With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]



In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ►

***************************************
Additional SEO Resources

[Playlist] SEO Course by Ahrefs ►

What is SEO? How Search Engines Like Google Work ►

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

***************************************
This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

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The Dumbest SEO Hack (That Works)



Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.

RESOURCES & LINKS:
____________________________________________

Ubersuggest:
____________________________________________

When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.

And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.

What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.

Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.

Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.

Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.

Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.

What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.

Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.

Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.

So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.

I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
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#SEO #NeilPatel #DigitalMarketing

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How SEO Will Change in 2021



Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?

RESOURCES & LINKS:
____________________________________________
Ubersuggest:
____________________________________________

The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #NeilPatel #DigitalMarketing

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SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn



🔥Free SEO Training course:
This video will help you understand SEO – Search Engine Optimization. SEO or Search Engine Optimization is a technique that enables you to get more organic traffic to your website. There are two types of SEO – On page SEO and Off Page SEO. Watch this video on SEO to understand Jow SEO Works in a fun and easy way.

Don’t forget to take the quiz at 03:33!
Below topics are explained in this SEO tutorial:
1. What is SEO?
2. On-Page SEO
3. Off-Page SEO
4. How does SEO work?

✅Subscribe to our Channel to learn more about the top Technologies:

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#SEOIn5Minutes #WhatIsSEO #SEOExplained #WhatIsSEOAndHowDoesItWork #SEOTutorial #SEOTutorialForBeginners #SearchEngineOptimization #Simplilearn

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The Post Graduate Program in Digital Marketing in partnership with Purdue University will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.

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New Website SEO – How to Optimize Your Site in 2020



SEO. It’s so hot right now, and for good reason. SEO, or Search Engine Optimization, is what makes it so others can find you on Google. Have you been wondering how you do SEO for a website. Or, you have implemented SEO, and need to learn a bit about SEO website optimization. Maybe you have a new website, and you need to make sure your SEO is tight. In this episode, Scott is going to take you through the Top 5 changes you can make right now to improve SEO on your new website, with a special guest appearance from HostGator SEO Expert Alexis Krasinski.

In this video we’ll cover:
How to Perform Keyword Research
How to Plan out your Site’s Architecture
How to Think Mobile First
How to Improve Page Speed
How to Optimize On-Page Elements

Check out our blog for some additional SEO tips and tricks:

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On Page Seo || Freelancing Short Skills || Seo Tutorial For Beginners



Learn How to Do On-Page Seo For WordPress Website.is video m aj ap logo ko on page seo ke service k bary m baton ga k ap log yeh service kasy dy skty hain.aur ap log pasy kama skty hain to yeh video dkahin aur ap logo ko pata chl jay ga k on site seo kya hoti aur yeh kasy kryt hain.

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► Website:➜
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How to Rank Your Website on Google – WordPress SEO For Beginners



Get the SEO Checklist ➜

Get our NEW Course ➜

Learn WordPress and create any Website in less than 7 days with our “Make A Pro Website” WordPress course.

Learn how to rank your website on google.

Now let’s say you have a website and when you search for it on google,
You may have not found your website.

This is because google ranks all the websites related to your search term on it’s search results.

Table of contents:

00:00 Intro

01:27 Create content which can rank on Google

06:41 Make your site look good in Google search results

11:48 How you can tell Google about your website’s content

17:23 Key aspects that affect in ranking

17:58 To check if your content is ranking on Google

So to rank your website.
we are going to do 3 parts.

Part 1: Create content which can rank on google.

To create the content, we’re going to do 4 steps

Step 1: FInd what people are searching for
In order to create the content, first you need to know what the people are searching on google related to your website or business.

Now just search something on google related to your business & you will get related suggestions next to it.

Now these suggestions are the terms, what people mostly search on google.

Step 2: Choose the users, you want to reach

Now each suggested result is a set of the users you want to reach.

So you need to choose a term searched by the people.

Step 3: Find out what the users might be looking for.

After choosing the set of users based on the search term they are looking for,

Now you need to find and understand what really that particular user is looking for.

Step 4: Create your content.

Now that you know what the user is searching, Next you need to answer that with your content.

So to create the content,

Go to WordPress Dashboard ► Posts ► Add New

Now enter the title, content, images etc which solves the users’ needs & publish it.

Once you’ve created the content, you can go to the next part.

Part 2 : To make your content, appear good on google search result.

Now once your site gets ranked and appears on search results,

You can see your title, link to your post & description on google.

Now if the link of your page is unclear or not readable with some random characters and text,

Change the permalink which will make your site URL’s look good and also perform better in google search results.

Now if you look at your description on google, it shows the content which you’ve added in post.

Now instead of this if you want to add your own text,

You need to install the ‘Yoast SEO’ plugin in your WordPress site.

Now if you go to your post and click ‘Edit’.

You will get some new options from Yoast SEO in your edit page.

Now click ‘Edit Snippet’ and write your own description which you want to display on google.

So now we have successfully made our site look good on the Google search results.

Now to help Google, find your site & it’s content, we need to share our website details with Google.

Part 3 : Tell Google about your website content

We are going to do this in 3 steps.

Step 1 : Install ‘Site Kit by Google’ plugin.

Step 2 : Setup the plugin.

Once you’ve installed the plugin, click ‘Start Setup’ to setup the plugin.

Sign In with google & click ‘My Dashboard’ to see your website is successfully connected with Google.

Step 3: Tell Google about all the pages you’ve on your website.

So to inform Google about your posts/content, we need to submit a ‘sitemap’.

To get the sitemap, let’s go to WordPress Dashboard ► SEO ► Features
Now click on the question mark next to XML sitemaps.

And then click ‘see XML sitemap’ to get the sitemap with all the links of your pages on your site.

Now copy the sitemap link on your browser & paste it in Google Search Console.

So now when you publish new content, it will be automatically added to your sitemap,

So this is how you can tell Google, about the pages you have on your website.

Now you’ve optimised your website for ranking on google.

So when the user searches for your website or your posts,

Your website will appear in search results.

So that’s it guys!

This is how you can rank your website for google.
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#55 DM Course | SEO | What is SEO? | How to do SEO in 2020?



In this video, we discuss what is SEO? (Search Engine Optimization). It is an organic way of finding a website on different search engines through search results.

SEO is not difficult but it requires some work and most importantly, it requires experimenting.

SEO effectively has two parts. One is finding the best keyword, using them on your website with inbound linking and second is, have a lot of quality websites link back to your website (backlinking). I have explained in detail that how you can do SEO of your website or a blog in 2020 and get found on search engines such as Google.

Resources discussed in the video:

Ahrefs.
Neil Patel Uber Suggest.
Moz Chrome Widget.
Keyword Everywhere.
Google Keyword Planner.

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How to ACTUALLY Learn SEO in 2021



What’s the best way to learn SEO in 2021?

Start by watching this video because I’m going to show a simple 3-step process I used to become a so-called SEO expert.

Don’t worry:

This isn’t going to be one of those boring videos explaining what SEO is.

Instead:

You’re going to learn a proven process for learning SEO fast.

The third step is a little odd so make sure you watch the entire video to find out what it is.

And here’s something cool about this way of learning:

You can apply this exact framework to any skill you want to learn.

Think about it this way:

Learning your first and second language is the hardest (so I’m told).

So learning your first digital marketing languages won’t be easy.

But once you learn 1-2 skills like SEO, everything gets much easier.

Especially when you have the process I’m going to show you at your disposal.

Watch the video now to learn SEO the right way.

Here are some of the resources I mention in the video:

Free on-page SEO checklist:

How to build a niche website ▶️

How to perform a content audit ▶️

SEO blog ▶️

Gotch SEO Academy ▶️


#SEO #learnSEO

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SEO Tutorial For Beginners | Learn SEO Step by Step | Digital Marketing Training | Edureka



*** Edureka Digital Marketing Course: ***
This Edureka “SEO Tutorial for Beginners” video will help you learn Search Engine Optimization (SEO) from scratch with examples. You will get to know about powerful SEO tips and how they are important for your business ventures (Blog: ). Below are the topics covered in this SEO Tutorial for Beginners:

1:55 Why do you need SEO?
6:02 What is Search Engine Optimization?
12:59 Types of SEO
24:42 How does Search Engine work?
31:46 Tactics and Methods
39:23 How to optimize Keywords?
43:37 Title Optimization
48:42 SEO Tools
59:24 Guidelines

Subscribe to our Edureka YouTube channel to get video updates every day:

🔵 PG Program in Marketing with Specialization in Digital Marketing with IMT Ghaziabad:

———100% Placement Guarantee by Edureka———-

#edureka #EdurekaDigitalMarketing #SEOMarketing #SEOTutorialForBeginners#DigitalMarketingEdureka #EdurekaTraining

—————————————————————–

Topics Covered in the Post Graduate Program:

Consumer Segmentation
Consumer Marketing
Online Reputation Management
Performance Marketing
Web Analytics
Search Engine Marketing
Social Media Marketing
Mobile Marketing
Affiliate Marketing
Channel Marketing
Influencer Marketing

—————————————————————–
Who is this program for?

Freshers looking to make a career in Digital Marketing

Entrepreneurs looking to get an in-depth understanding of Digital Marketing

Manager/ Executives looking to upgrade their skills in Digital Marketing

——————————————————————-

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By Edureka.

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STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google



STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There’s not just dozens of tools now, there’s hundreds of tools. And because of that, there’s a lot of free ones as well. Today, I’m going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.

RESOURCES & LINKS:
____________________________________________
Google Search Console –
Structured Data Markup Helper –
Google Trends –
Hello Bar –
Mailchimp –
Subscribers –
Ubersuggest – ubersuggest.org
Moz – moz.com
SEMrush –
Jumpshot –
Ahrefs –
____________________________________________

So, tool number one. You ready for this? Google Search Console.

Here’s what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.

You may add some videos if you think that helps improve the experience. You delete the stuff that doesn’t make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.

The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.

But how do you use structured data? Well, it’s complicated because depending on the type of website you have, the structured data is going to look different.

So that way, when someone’s doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.

The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you’ll notice that your rankings increase. So, it’s all about brand building. And you’ll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, and all the social sites out there have issues of fake news.

And Google Trends shows you that.

Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.

So, if you want to site audit, well there’s an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.

And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You’re looking for more keywords to go after? Ubersuggest also has a keyword ideas report.

And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they’ll show you keywords that are based on questions, comparisons, prepositions.

These are all high intent keywords. So if you after them in your copy, you’ll find that you’ll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you’re not just going after generic keywords now. There’s also backlinks report.

You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content’s better.

This will give you an idea of the type of content you should produce versus the type of content you shouldn’t produce.

And, of course, last but not least, there’s a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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SEO Tutorial For Beginners | SEO Full Course | Search Engine Optimization Tutorial | Simplilearn



🔥 This video on Search Engine Optimization(SEO), will take you through a number of important topics that will help you make the most out of your SEO campaigns. In this SEO Tutorial we will focus on keyword research, Google analytics, Google tag manager, how you can rank number one on Google and YouTube, how to increase YouTube subscribers, how to get traffic to your website, some popular SEO tools, and finally some SEO tips and tricks. Now, let us get started and learn SEO from scratch.

Each of these topics is also explained with practical examples.
1. What is SEO? 00:45
2. Why SEO? 01:36
3. Keyword Research 51:13
4. Copywriting 1:08:40
5. Employment and Industry Trends 1:22:31
6. Analytics 1:25:22
7. Why Keyword Research 1:33:52
8. Types of Keyword Research 1:36:13
9. How to do Keyword Research 1:42:43
10. LSI Keyword 1:58:16
11. Google Analytics 2:13:37
12. Google Analytics Report 2:26:49
13. Google Tag Manager 3:10:31
14. What is Google Tag Manager 3:15:46
15. Benefits of Google Tag Manager 3:16:43
16. How Google Tag Manager Works 3:20:31
17. How to Get started with Google Tag Manager 3:32:01
18. How to Rank #1 on Google 3:46:04
19. Keyword Research 3:49:34
20. High-Quality Content 4:04:28
21. How to Rank YouTube Videos 4:47:16
22. YouTube Keyword Research 4:50:04
23. Importance of user Engagement 5:25:46
24. Promote your content 5:30:16
25. Optimize your youtube videos 5:51:55
26. Create High-Quality Video 6:06:07
27. Engage with your Audience 6:13:01
28. How to get Traffic to your Website 6:25:04
29. Why is traffic Important 6:26:31
30. Paid Advertising 6:27:58

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#SEO #SEOTutorialForBeginners #SEOFullCourse #DigitalMarketing #DigitalMarketingCourse #DigitalMarketingCourse #SimplilearnDMCA #SimplilearnDigitalMarketing #Simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing

Learn more at:

For more updates on courses and tips follow us on:
– Facebook:
– Twitter:
– LinkedIn:
– Website:

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How to Learn SEO Fast and Effectively



Trying to figure out how to get higher rankings and more traffic? This video will show you how to learn SEO fast and effectively.

***************************************
Additional SEO Resources

What is SEO? How Search Engines Like Google Work ►

SEO for beginners video ►

On-Page SEO Checklist ►

How to Do Keyword Research for a NEW Website (2019 Tutorial) ►

Keyword Research Tutorial: From Start to Finish (2019) ►

Link Building Tutorials (Step-By-Step) ►

A Basic (Yet Powerful) Technical SEO Audit for Beginners ►

How to Prioritize Your Digital Marketing Tasks and Maximize Productivity ►

Link Building with Google Sheets: Start Guest Posting in 15 Minutes ►

How Long Does it Take to Rank on Google: A Data-Driven SEO Strategy For Faster Rankings ►

***************************************
The world of SEO: a crowded and noisy space where it’s easy to get information overload from many conflicting tactics and strategies.

And if you’re spending the majority of your time reading guides on how to do SEO rather than actually do it, you won’t learn anything.

So, this video will highlight some principles that are critical in learning SEO fast and effectively.

The first thing you need to do is to nail the fundamentals. You need to understand and learn what these fundamentals are before you can generate meaningful traffic to your site via search engines like Google.

The two key fundamentals you need to master are keyword research and on-page SEO.

After you’ve nailed the fundamentals, Sam recommends that you get an internship at a respected SEO agency. You’ll find out why this is the best way to learn, and how you can get an internship at a company you respect in the industry.

Sam also recommends you apply the 80/20 rules to SEO. The 80/20 rule, also known as Pareto’s principle suggests that roughly 80% of the effects come from 20% of the causes. You’ll learn how to apply this rule to your SEO education.

The next thing you should focus on is to refine processes rather than search for shortcuts. You’ll learn how to do this, as opposed to constantly seeking out shortcuts, hacks or the next shiny tactic.

Lastly, soft skills. SEO isn’t always about the hard, technical skills. Soft skills matter too. You’ll learn what these soft skills are, and why they are one of the greatest skillsets that all great SEOs have.

Timestamps:

2:24 – Learn SEO fundamentals
2:47 – Get an internship at a respected agency
4:12 – Apply the 80/20 rule for learning
4:53 – Refine processes rather than search for shortcuts to methodology
5:53 – Build perseverance
7:46 – Prioritize based on the things that are working for you

#learnseo #seo #seobasics

Be sure to subscribe for more actionable marketing and SEO tutorials.

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SEO for Beginners – How to Rank in Search



SEO for Beginners. Start here ➜

Google rankings have a massive effect on your business’s success! As a business owner, we know you have so many other things to focus on, so appearing in Google search might be the last thing on your mind. However, in the age of the internet, being discovered on Google means more success for your business.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Morgan and Nealey break down the basics of SEO for beginners.

Let’s get started!

———-

00:28 – What is SEO?
01:18 – Why should I invest time in SEO?
01:58 – Search results demo
08:32 – What is trust?
09:50 – How can I improve my SEO right now?

Don’t worry about your current Google ranking, it’s a starting point for using SEO on your website and can help give you a baseline for discussion with SEO professionals. Use these steps to get an idea of your website’s current search rankings and what important steps you can take to improve your ranking in Google search results.

———-

See other videos:

Subscribe on YouTube:

Website:

Facebook:

Twitter:

Instagram:

———-
#seo #seotips #google

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What is SEO and How Does it Work?



What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search engines like Google.

***************************************
Additional SEO Tutorials and Resources

SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

Google’s Search Quality Guidelines ►

Ahrefs’ YouTube videos

***************************************
What is SEO?

SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.

Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.

First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.

Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.

After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.

Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.

By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.

Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.

Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages

Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.

This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.

Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.

Timestamps:

1:06 Why to incorporate SEO into your marketing strategy?
1:47 How does Google work?
4:05 Understand the meaning of a search query
6:43 Understand how Google identifies relevance through content
8:18 Learn how Google identifies the quality of content
9:31 How does Google consider the usability of webpages?
10:46 How does Google work with personalized data?

#whatisseo #seo #searchengineoptimization

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YouTube ►
Facebook ►
Twitter ►

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SEO Overview: Search Engine Optimization || Shopify Help Center



When you’re trying to sell online you have an important problem to solve: how do you get customers to find your store? People who find your online store in a search engine are probably looking for products like yours, so they’re more likely to buy something.

You can use search engine optimization, or SEO, to improve the search engine ranking for your store and help customers find your products. This means taking steps in your Shopify admin to help search engines understand your store and trust your content, and increase the chances that your store populates when potential customers search the web.

For more information on SEO, start here »

How to verify your site with Google video »

How to submit your sitemap video »

For further assistance, contact Shopify Support directly »

Music by:

Subscribe to our channel for more videos on everything you need to know to build your Shopify store and make it a success »

Looking for more information on setting up your store?
Check out the Shopify Help Center »

Connect with other Shopify merchants and learn in the Shopify Community »

Connect with us on:
• Facebook »
• Twitter »
• Instagram »

Launch your own online store by visiting Shopify and starting your free 14-day trial »

#OfficialShopifyHelpCenter
#ShopifyHelp

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SEO Tutorial For Beginners | Learn SEO Step By Step | SEO Tutorial | Advanced SEO 2020 | Simplilearn



This SEO tutorial video will help you understand what is SEO, why we need SEO, what is keyword research, how does a search engine work, on-page SEO, off-page SEO, Google algorithms, types of SEO, what is an ideal website architecture, what is local SEO, how to measure your SEO performance, and at the end there will be a short quiz to test your understanding on SEO. SEO, or search engine optimization, is the work that we do to make our websites more prominent in the major search engines, such as Google, Yahoo, and Bing. The more prominent our web pages are in the search engines, the more visitors and searchers will be exposed to our business information.

Start learning today’s most in-demand skills for FREE. Visit us at
Choose over 300 in-demand skills and get access to 1000+ hours of video content for FREE in various technologies like Data Science, Cybersecurity, Project Management & Leadership, Digital Marketing, and much more.

Below topics are explained in this SEO tutorial:
1. Why SEO? (0:55)
2. What is SEO? (05:35)
3. What is keyword research? (07:24)
4. How does a search engine work? (15:11)
5. On-page SEO (17:56)
6. Off-page SEO (01:05:30)
7. What are Google algorithms? (01:33:00)
8. Types of SEO (01:40:49)
9. Website architecture (01:44:39)
10. Local SEO (01:52:02)
11. How to measure your SEO performance (01:59:42)
12. Quiz (02:16:31)

Subscribe to our channel for more Machine Learning Tutorials:

To get access to the slides, click here:

Watch more videos on Digital Marketing:

#seo #seotutorialforbeginners #digitalmarketing #digitalmarketingcourse #digitalmarketingcourse #simplilearndmca #Simplilearndigitalmarketing #simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

Learn more at:

For more updates on courses and tips follow us on:
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– LinkedIn:
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The Best SEO Tools for Beginners | Neil Patel



In this video I’ll share with you the best SEO tools for beginners. Do you find SEO confusing and hard? Don’t worry, we’ve all been there. But what if I told you that there’s a handful of tools that are amazing for beginners and will solve all of your SEO problems? Watch the video to learn about the best SEO tools for beginners that will boost your rankings and help you rank #1 on google in 2019.
__________________________________________

RESOURCES & LINKS:

Moz:

Ubersuggest:

Google Search Console:

BuzzSumo:

Keywords Everywhere:

Ahrefs:

Google Trends:

AnswerThePublic:

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):

“Rank #1 on Google Using 7 Free SEO Tools” (video):

“How to Increase Your Search Traffic by 58% in 30 Days” (video):

“One (Simple) Hack to Get More Website Traffic FAST” (video):

“5 Tools That’ll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):

“SEO Made Simple: A Step-by-Step Guide”:

“Get Your Start in SEO with These 10 Free Tools”:

“Seven Free SEO Tools You Should Be Using”:

Read more SEO tips on my blog:
____________________________________________

►Subscribe: to learn more secret SEO tips.
Find me on Facebook:
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#NeilPatel #seo #SeoTools

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Rank #1 on Google Using 7 Free SEO Tools | Neil Patel



In today’s tutorial I’m going to share with you 7 free tools that will help you rank #1 on Google. Learn these SEO optimization techniques and skyrocket your rankings on Google! If you’re new to the world of SEO (search engine optimization), these seven free tools will go a long way in helping you formulate a strategy for reaching your goals.

Google Neil Patel
____________________________________________

RESOURCES & LINKS:

Google Search Console:

Ubersuggest:

Yoast SEO Plugin:

Websiteresponsivetest.com:

Google Trends:

Google PageSpeed insights:

Keywords Everywhere:

Read more SEO tips on my blog:
____________________________________________

Tool #1. Google Search Console

Google Search Console will show you all the keywords that you’re ranking for that are driving the majority of your traffic.

By creating your own headline or title tag that’s more appealing, as well as including the keyword, you’re more likely to get clicks.

Tool #2. Ubersuggest

Google Search Console has already showed you what keywords you’re getting traffic for. If you plug these keywords into Ubersuggest, it will show you all the long tail variations of those keywords. If you already rank for the headterms, it’s really easy to rank for the long tail terms.

Tool #3. Yoast SEO Plugin

This plugin will make your life so much easier if you run your website on WordPress.

Yoast SEO Plugin will help you optimize your code, title tags, meta description and create a XML sitemap.

Tool #4. Websiteresponsivetest.com

Your site needs to be mobile compatible and putting your website into this tool will tell you, if your website is responsive and mobile friendly.

Tool #5. Google Trends

By creating a brand, you’re going to do better on Google.

And Google Trends shows you how your brand is doing compared to other people. You want the bigger brand and Google Trends will show this.

Tool #6. Google PageSpeed insights

More people use Google on their mobile devices than on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. So, you want to ensure that your website loads as fast as possible.

Tool #7. Keywords Everywhere

Keywords Everywhere plugin will show you how many people are searching for your terms and related keywords as you’re using Google. It’ll give you more keyword ideas, because you can see the search volume and how good some of these keywords are.

►Subscribe: to learn more secret SEO tips.
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#NeilPatel #seo #seotips

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SEO Tutorial for Beginners – Step by Step Guide 2021! (+YOAST SEO)



Complete SEO Tutorial for Beginners Tutorial 2021! I’ll also be showing you how to use Yoast SEO to optimize a WordPress website.
Semrush 7-Day Free Trial: (Affiliate Link)

Latest Website Tutorials
1. Affiliate Marketing Website ($1000/Mo) Tutorial –
2. Create an eCommerce Website –
3. Food Ordering Website –
4. 4 Hour Complete WordPress Website –
5. How to Make a Parallax Website in WordPress –

Resources
KWFinder: (Great for getting Keyword difficulty)
Uber Suggest: (Free ‘Google Keyword Planner’)
Serpbook: (Easy Solution for tracking keywords)
Ahrefs: (Great for Backlink analysis)
Themify Ultra: (Best Drag & Drop Builder)
Brian Dean’s SEO Tips:

👉Timestamps

Intro 0:00
Understanding SEO 1:18

*Keyword Research*
Basics & Local 9:57
Blog 37:42
eCommerce 1:03:18

*OnPage SEO (Yoast SEO for WordPress)*
Basics & Local 1:33:48
Blog 1:52:31
eCommerce 2:03:13

OffPage SEO 2:13:12
Analysis 2:28:45
Tip & Tricks 2:37:50

Thank you :)

#seo #seotutorial #yoast

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SEO Tutorial: 10 Detailed Steps to Rank #1 in Google



In this SEO tutorial, you’ll learn a 10-step process to rank your pages higher in Google by using a blog to fuel your rankings and revenue.

Reading about new tactics and strategies can be confusing and frustrating. One blog post will tell you to do something, and the next will insist you to do something completely different.

In this video, Sam Oh walks you through an example of ranking a fictitious pet food and accessories eCommerce store by using a blog. More importantly, he shows you how to do it.

Here is a quick summary of the 10-step SEO checklist (actionable tips are provided for each step in the video).

1. Topic research and a quick competitor analysis.
2. Keyword research
3. How to create content that’s better than your competition
4. On-Page optimization tips on newly created content
5. Title optimization for improved CTR and publishing
6. Page speed optimization
7. Promote the heck out of your content via. link building and email outreach.
8. Optimization via. Google Analytics
9. Optimization via. Google Search Console
10. Relaunch and repromote your content

If you’re new to SEO, it’s tough to learn everything you need to know in 23 minutes. Here are some additional video tutorials that will help you rank in Google or improve your current Google rankings.

Full Keyword Research Series:

Backlink Analysis and Link Building Series

Top 10 On-Page SEO Techniques (Backed by Data)

13 SEO Tips that ACTUALLY Work

Timestamps:

1:39 Start with topic research and a quick competitor analysis
5:24 Do deeper keyword research
7:12 Create content that’s better than your competition
10:29 On-Page optimization tips on newly created content
14:12 Optimize your title for improved CTR and publishing
15:06 Optimize your page speed
17:05 Promote the heck out of your content
19:48 Analyze your stats in Google Analytics and Google Search Console
21:40 Relaunch and repromote your content

Be sure to subscribe for more actionable marketing and SEO tutorials.

STAY TUNED:
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YouTube ►
Facebook ►
Twitter ►

#SEOTutorial #SEO #SEOTips

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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings



New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
Subscribe ►

First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer ( you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Contents:

0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

STAY TUNED:
Ahrefs ►
YouTube ►
Facebook ►
Twitter ►

#SEO #SearchEngineOptimization #SEOTutorial

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020



SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.

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