SEO Profession Tier List – Ranking the Entire SEO Industry



I analyse each class of SEO in a ranked Tier List, so you can choose your own path in the game. Find out the earnings, results, and difficulty of each class in the SEO profession and where they rank…

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How To COMPLETELY RECOVER Your Lost SEO Traffic



Lost some of your SEO traffic? No worries. There’s a solution for that. Today, I’m going to teach you how to recover your loss SEO traffic.

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Sucuri:
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One thing I want you to do is check the URL on this screen. It’s a penalty indicator. So you can go to that URL and it’ll show you if your traffic loss is related to Google algorithm update. In addition to that, I want you to check Google search console for a manual penalty. Because if you have a manual penalty and they tell you what it’s for, you need to fix that as well.

Now, if you have a traffic drop from a specific algorithm update, it doesn’t mean there’s a penalty necessarily, right? It just means Google had just set algorithm that sometimes you’ll gain more traffic, sometimes you lose some traffic, sometimes you stay roughly the same.

The first thing you need to do is go to Ubersuggest and run an SEO audit. So there’s a site audit feature within Ubersuggest. And what it’ll do is it’ll break down your overall site, the health, your load speed. It’ll look at Google core web vitals and any issues.

Number two, check your website for malware. I want you to use Sucuri to scan your website for malware as well. You can go to the URL on the screen, sitecheck.sucuri.net, and that’ll help you figure out that, “Hey, is something wrong happening?”

Next, I want you to run a link audit. You’ll be shocked. Sometimes, you’ll get really bad sites from adult sites or gambling sites or pill sites linking to you that you don’t want just because someone’s trying to tarnish your rankings. So go to Ubersuggest and put in your URL and see if there’s any links that look shady and look at the anchor text.

Ubersuggest will break down the anchor text of the sites linking to you if you see any funny keywords, like any pill names like Cialis or Viagra, and funny enough, believe it or not, we see this sometimes in the client sites. You want to get all this stuff cleaned up, disavow them, try to remove them. And in most cases, Google’s really good. They don’t really try to penalize you for bad links that they know that you may have not created.

What are the keywords that used to rank for, but don’t rank for? I recommend searching for each of those keywords on Google. Look at all the sites that are ranking at the top. What are their articles covering that yours don’t? Is it that yours is still an outdated? Is it that their’s way more thorough and in-depth?

And I’ll take the content from the weaker one and make sure anything I didn’t talk about in the stronger page also includes those elements. In addition to that, I would go back and use Screaming Frog and crawl my site to see if any of my internal pages also links to the weaker article and I would change those URLs to the newer one.

So on top of doing the 301 redirect, you need to change your internal links as well to ensure that you’re updating your site.

Lastly, what I would do is make sure you delete any content that is irrelevant. You don’t need a site with a million pages. You’re not Wikipedia. You’re not New York Times. It’s better to have a thousand pages or a hundred pages that are super, super strong, and in-depth and thorough, than 5 million pages with 99% of them being weak, thin content that no one cares to read.

You’re spreading your juice, your authority, to too many pages that are weak and it can actually hurt your ranking versus having less content. About.com, which is owned by the New York Times, eventually got rid of the domain name “about.com,” split their site into a handful of sites that are more niche-based.

They deleted thousands of pages of content and they saw their traffic go up because they focused their authority on relevant articles that are super useful to people versus irrelevant ones.

So if you use those strategies and implement them, you can recover your traffic.

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Sometimes the Best SEO Strategy Is To ABANDON Some Keywords



I have 9 million visitors and now I’m trying to get less traffic. Today, I want to break down how sometimes the best SEO strategy is to abandon some keywords.

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Look, neilpatel.com gets roughly eight to 9 million visitors a month. And it ranges, some months are better than others, some months I even had 10 million visitors, some months, there’s seven. Really depends on the season as well.

Now, when I look at neilpatel.com, when I first started off, I wasn’t targeting buyers, I was targeting any keyword that would get high traffic, and I just wanted as much traffic as possible. People were searching on how to make money on Instagram. You know what? Boom, I create a article on that. People want to know how to get more Instagram followers. Boom, I create a article on that. People want to know something about TikTok, even though my customers don’t care to pay me for TikTok marketing, boom, I create a article on that.

Why was I doing that? Well, the main thing is, is I thought the more traffic, the better because a lot of people wanted this traffic and people would pay money to rank for these keywords or more so pay money to get at the top of Google in the paid ads.

And what I learned from that strategy is, if the intent of those keywords doesn’t exactly match what your ideal customer is looking for, you’re getting the traffic, but you won’t make any money. So you’re probably wondering, what am I doing now, right? Well, I’m doing a few different things.

First off, I don’t care for traffic anymore. Yes, I want more traffic, but I want the right traffic. I don’t really care if I have 9 million visitors or 1,000,000 visitors. I really care about conversions and what’s driving those conversions. And I’ve been doing this for a while now.

So I want you to go into Google Analytics, set up some goals and conversion tracking, and look to see what’s driving conversions. Focus more on getting those traffic sources. That’s the first step.

The second thing I want you to do is go and look for what your competitors are paying money on paid ads for. So you can use tools like Ubersuggest and put in your competitor’s URLs. See what keywords are ranking for, see what keywords are targeting for on a paid ad perspective. And that’ll give you a big idea of, hey, these are the keywords we should be going after and these are the keywords that we shouldn’t be going after.

The third thing that I’m doing is focusing on other channels that aren’t necessarily related to keywords. If you look at the big companies out there, Microsoft, IBM, Airbnb, Nike, whatever it may be, they grow their revenue in many different ways.

The next thing that I’m doing is going after keywords that I know I can easily rank for. So if you go to Ubersuggest and you put in a keyword that you know is good, like, I’m in the marketing industry, so I may put in digital marketing, and you’ll see a report that loads and it shows your overall traffic, like, for the term digital marketing and how many people click on it.

And you put your URL in there and it’ll end up breaking out once you put your URL, all the related keywords that are good and that you can easily rank for. And I want you to look at each of those keywords, do some searches, do some research, and make sure that you’re seeing direct competitors, not somewhat competitors, but direct competitors.

And if they are, and they have a high CPC and good traffic, that means I know that that’s a good keyword for me to target in SEO because it will drive sales, which is very important.

And that’s a strategy that I would recommend, and remember, traffic isn’t everything, conversions and sales is. It all starts with tracking your conversions in things like Google Analytics, which they can do for free.

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SEO for Beginners | 10 Steps to Get More Organic Traffic to Your Blog (2021)



Want to get more organic traffic to your blog? Then this is the video for you. We break down our top tips and strategies that have driven all of our SEO Success!

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A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites



Starting with someone who has no SEO strategy currently, let’s start there. Do you think there’s a site-wide level of optimization that has to happen? Like, straight up title tag, meta tag, optimization of different queries on the site, an internal linking structure, and then a content marketing strategy on top of that to add value to the site, as a base level SEO strategy? Or what would you suggest to someone who, first level is they don’t currently have an SEO strategy, and then we’ll ask about someone who already does, and what they can optimize, but just base level, if you don’t have one, what do you do in today’s world?

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You know, you can look at keywords, top pages, et cetera. But what I wanted to show you is this is the easiest thing. So you just click on Site Audit. Again, this is free. I don’t even capture an email straight up, this is just free. So you don’t have to put in an email to use it, and it’ll tell you everything that’s wrong. Pages, your score, your load time. And you can be like, “All right, “let’s look at my Issues, or Critical Errors.” And you can just go to all of them, and be like 31 pages have a low word count.

And then you can to Warnings, and you can do the same thing. Two pages have duplicate meta descriptions. So what is it, right? So what is that, and how do I fix it?

It just breaks down everything you need to fix, in priority, from how hard is it to implement, to how much traffic will you get by fixing them? So that’s the first part of SEO, right? It’s just like the lowest hanging fruit. The second part is all about keywords.

So if I’m trying to target the keyword, marketing, and this is super effective, or digital marketing, right? And I use these tactics on my own site. To give you an idea, if I type in digital marketing, I think I’m like number one or two or something. Here’s all the paid listing, and I am the first organic listing. I do that for a lot of terms like online marketing. I’m up there somewhere. I’m number two. Funny enough, number one’s also my website. Although I sold it.

But here’s a simple thing I do. It’s all about finding the right type of keywords, right? The way I find the right type of keywords is, one, you can just type in keywords like digital marketing, or whatever you want to target. Here’s my process.

I go and I look for keywords, and I just click View All Keywords, and it’ll show me everyone who’s ranking, how many links they have, their domain scores, socials, et cetera. So I’ll go find keywords, and it gives me solid metrics. When I mean solid, as in non-opinionated metrics. Like the average webpage that ranks in the top 10 has 435 backlinks and a domain score of 49. So I know, is it going to be easy for me to get 435? Is it going to be hard? because I can have a rough idea of how many links I have.

So I’ll just go through here, and I’ll find keywords. As you can see, there’s like 500 suggestions here. Here are some other related keywords I’ll post from our database. This has 30,000 recommendations.

And then the last step when I’m trying to create content, after I find some keywords that are typically… I look for keywords that are high in volume, high in CPC, and I want to go after keywords that have a low SEO Difficulty.

So that’s abbreviation of SD. It’s like digital marketing company has a high CPC, volume’s not bad, low SEO Difficulty, which means people are typing that in, me being an agency, probably a good keyword to go after, because it probably converts well if people are paying $17 a click.

And the way you do this is you just create content. So there is a Content Ideas section of the tool, and it’ll show you all the content per country, so you can break it down by whatever country, or language, or region you want. And, technically, you can break all the reports down by that. And you want to look for articles that are somewhat popular, because it’s breaking down the social shares, as well as articles that have decent search traffic, as well as a lot of backlinks.

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The Biggest Impact on SEO



Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing his quote, but you guys get the point. It’s pretty much saying brands are important and brands are a key factor in Google’s rankings.

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Ubersuggest:
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So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.

And what we found is if we didn’t build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.

Like, we’ve seen and tested sites in different regions globally. And even if you build links, you write the right content, you’re super thorough, we found that if you don’t have brand queries, you don’t rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.

There’s an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, “bigger brands”. It doesn’t necessarily mean you have to be a bigger company, right?

You don’t have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you’re trying to rank for. And you don’t have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name’s neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.

You do YouTube, you’re on social media, you blog, you speak at conferences, you build a brand. And you do that whether it’s personal or whether it’s corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.

So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they’re much more likely to become a loyal follower. Again, whether it’s personal or corporate.

So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you’re not going to find someone on one channel or another, but you know, if you leverage all of them you’ll get something. It’s better than nothing. Four, engage with people.

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My Biggest SEO Mistake (And Why Your Organic Traffic Might Be Garbage)



Over the last 12 months I’ve driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you’re like, wow, Neil you must be doing really well at SEO. And you know what you’re doing, but you know what? That’s not really the case. Today I’m going to break down my biggest SEO mistakes.

RESOURCES & LINKS:
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Ubersuggest:
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As you can see here, 58.6 million visitors from SEO. That’s a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.

But if I just keep going further down the list you’ll start seeing a lot of keywords that, aren’t really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can’t show you our leads in Salesforce because we track it all due to people’s personal information like their records or the company URLs.

But when we were tracking our sales through Salesforce of what’s driving clients for NP Digital , and typically people will click on let’s talk and submit a form or contact.

So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I’m going after keywords that are very specific. Customer reviews in video ads.

So if I type in customer reviews video ads. The search volume, isn’t high. If you look here zero monthly searches, right? People aren’t really searching for a lot of these keywords but you know what?

We found that people who are interested in putting customer reviews in video ads or images, and they’re trying to figure this out are interested in conversion rate optimization which is one of the services we offer.

So the content that we’re producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.

And I spent so many years building up my traffic and it wasn’t until I got the traffic.

Look, the big lesson from this is, don’t optimize for traffic optimize for revenue. If your keywords aren’t generating you revenue, move on to new keywords. And when you’re doing keyword research, don’t make the mistake I did. Don’t just optimize for quote-unquote traffic. What I want you to do is type in keywords.

So don’t optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you’re technically they mean the same thing but also high CPC. And of course it’s related to your business.

So don’t just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you’re going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.

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My Favorite SEO Report – Uncover Your Competitors' SEO Strategy in a Few Clicks



There’s over 200 ranking factors in Google’s algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. Today I’m going to break down my favorite SEO report.

RESOURCES & LINKS:
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HubSpot:
Ubersuggest:
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The thing about SEO is a lot of tools out there have very similar reports and features. And the feature I’m going to end up breaking down. I do it through Ubersuggest because you can get it for free, or if you want to pay for it, there’s a lot of other SEO tools that also have this feature.

So, I want you to go to neilpatel.com/ubersuggest and put in your domain name. If you don’t have a lot of traffic, then put putting one of your competitor’s domains that is much more popular. If you’re not sure who one of your competitors would be, just do a Google search.

Now you’ll find that some of these websites aren’t too similar and some of them are. So, as I’m going through them, I’m going to take out the ones that I know aren’t that similar.

And then now I have a decent list of competitors that I know that are similar and I do compete with on a regular basis. Even if, they don’t do the same exact business as you if you know that they talk about some of the same stuff and they write similar blog posts.

Now what this report shows you is how many keywords your site is getting traffic for, and how many keywords your competitors are getting.

I actually want you to focus on keywords gap. What keywords gap is, it shows you all the keywords that your competitors rank for, that you don’t rank for. And that’s why this is my favorite SEO report. The reason being is this gives me a big list of new keywords that I should be targeting that I may not be.

And what you’ll find is that some of the keywords that your competitors rank for is not really relevant for your company, like, how to get your contacts? HubSpot offers an email tool.

And I would make a list of all the keywords that my competitors rank for that I don’t. And then I want to use that to come up with a list of keywords that I should be going after that are relevant for my business.

Like, again, I wouldn’t want to rank for two factor authentication options but I would want to rank for long scroll website examples, the reason being is we offer conversion optimization services at my ad agency. NP Digital, and some people may be looking for long sales letter type web pages and they can use that to potentially get more leads, or types of demand in marketing.

You know, if people are looking for demand marketing or inbound marketing or unknown contacts on Facebook messenger, not too relevant, but maybe somewhat. And I would do this for a lot of my competitors.

So, if I do this for every single one of my competitors and I’m going to click view all again to close it. And I do it for all the competitors that are relevant, what ends up happening is, this all now have a massive list of keywords that I should be going after, that I want other people to find me for or new people to find me for, my competition ranks for an item. That’s why this is my favorite SEO report.

And then you would just go and create content around those topics. And if you’re not familiar with, hey, what kind of content should I create around these topics? You just Google them. So, one of the keywords was Facebook business manager. So, when I google Facebook business manager, there’s Facebook, there’s Hootsuite example how to use Facebook business manager.

And this could be a great example of all right, what kind of content do I need to create if I want to rank at the top? And if you do this for all those keywords you’ll get an idea of what you need to do to get more traffic from new keywords.

So that’s it. I recommend that you check out that report. It’s really easy to use. There’s a free version of it as well.

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4 Daily SEO Tasks That You Need to Do (And That Produce Results)



Google, on average, makes over eight algorithm changes per day. That’s a lot of algorithm changes. So, how do you ensure that you’re doing all the right things to continually stay at the top of Google? Today I want to break down four daily SEO tasks that you ought to do.

RESOURCES & LINKS:
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Ubersuggest:
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I’m at neilpatel.com/ubersuggest. Now some of the daily tasks that I do use Ubersuggest, and some of them don’t, and I’m going to break them all down for you.

So the first daily task that I like doing is checking my rankings. So if you’re on Ubersuggest, if you haven’t, you can type in your domain or a keyword, hit enter, and then I want you to go and click on the dashboard button. This is going to be where you add projects.

Project gets added and then your rankings will load. Sometimes it takes 10, 20 minutes for the first set of rankings when you just added your project. But let’s go to the rank tracking report and let’s look at, you know, as you can see here, I already picked up a few keywords.

Within the next five, 10 minutes, more will be picked up. Let’s look at one of my older profiles, Neil Patel, and I can pick custom time ranges, like last 30 days. And then you can see how your rankings are fluctuating over time.

And this is really simple because then you can see, all right, are my rankings going up? Cool. The ones that are going down, I will look at those pages and see what I need to do to improve them so I can get my rankings to go up back over time.

And I would look at, all right, who’s, and some of these results are localized. And I would just look and be like, all right, who’s above me? What are they doing? And what do I need to be doing to rank higher? So then I would just look at their pages and compare them to my pages.

The second thing that I like doing in Ubersuggest on a daily basis is I go to the keyword overview and I’ll continually search for new keywords. So I already know about the keyword SEO company, but I may type in keywords like digital marketing.

And what Ubersuggest will do is it’ll show you a list of keywords, some content ideas, list of keywords, and the search volume over time. So let’s say I look at the list of keywords. I’d be like, huh? You know, maybe I want to go after digital marketing company.

And I can add the keyword. And what I would do is I would look for other keywords that I haven’t added yet. I’m going to go down cause not all of them are relevant. I’m going to keep going. Let’s see. Digital marketing firms. I probably want to go after that keyword.

And then click add. And by doing this on a daily basis, when I go to my keywords list, I’ll constantly have more keywords in here.

So then that way, I can continually boost and increase my rankings because SEO is all about keywords. The more keywords you have, the better off you’re going to do, assuming you actually take time to create content around those.

The third thing that I love doing is just doing a regular site audit. So, as you can see here, neilpatel.com is already loaded, crawled. And if it hasn’t been crawled today, just click re crawl. And the reason I like doing this is, as you constantly make changes to your website, and you constantly update things, you keep getting more and more SEO errors or things can go wrong.

So I’ll look at, like, the critical arrows. These are some pages that take too long to load, and I’ll have my team work on fixing this because that’s more server related. For the issues that are more warnings or recommendations, some of them I can fix like a page without a H1. That’s easy. I can go fix that myself.

The fourth thing I like doing is to head over to Google search console. In Google’s search console, you’ll see where things are going wrong, where they’re not, and they’ll list good URLs, bad URLs, URLs that need improvement. You can open up any specific report. You want to see less red. And as your yellow increases, you want to see less yellow, and you just want to go through all the reports.

So, like, I like going through, like, the enhancements, like breadcrumbs. Make sure there’s no errors. I like going through, actually, AMP, breadcrumbs, FAQ, and I just go through them. Just make sure there is no major errors.

It’s a lot of little things. And by doing that, you’ll consistently rank over time and rank higher. So that’s it. Those are the four tasks that I like doing on a daily basis.

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SEO For Beginners – The Easiest Way to Generate Traffic



As a beginner, there must be a simpler way to start generating SEO traffic without having to learn all this on-page code and build links. Today, I’m going to break down the easiest way to get more SEO traffic.

RESOURCES & LINKS:
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Ubersuggest:
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As SEO, eventually you will have to learn on-page SEO and you’ll also have to learn about link building. But when you’re just starting off, the key that you need to remember is content is king. When you have content on your website, you’re going to get more traffic. When you don’t have content on your website, you’re going to get less traffic. Google uses that content to put your website out there.

So when people type in phrases around anything related to your website, your content has a higher probability of showing up. So if you’re a beginner, the easiest way to generate traffic is to start writing content, but not any content, you have to actually write the right kind of content and I’m going to show you how to do that.

First off, I want you to go to neilpatel.com/ubersuggest. And I want you to type in a keyword related to the content you want to write. If you don’t know what keyword report to the content that you want to write, just put it in a keyword related to your industry.

The overview will show me how many people are typing in that keyword within my region, my region being the United States, on a monthly basis. I can see roughly how popular that keyword is. And then I can scroll all the way down to the content ideas. And then I can click view all content ideas. This will show me all the blog post ideas related to the term digital marketing that people are writing on.

And as you can see here, some of them aren’t that great or relevant. Some of them are good. And you just scroll down until you find something that you’re like, all right, I would write on this. So then you click the keywords dropdown and you’ll start seeing keywords, this has given me some keyword ideas on some keywords that I can use.

What I want you to do is go to the keyword ideas report now in the left-hand navigation and you see the term digital marketing that I just typed in. And if that’s one of the phrases, cool. What you’ll want to do is you’ll want to select it and then you want to click add to list.

And you probably don’t have anything here so you’ll want to label your list and then I’ll click a new label. So let’s do digital marketing blog post. All right, I got a label. Add keyword. And this will also give me other terms related to digital marketing. Digital marketing companies probably use a lot.

And then I can just keep going and I’ll keep going down and down and down and then I’ll go to the next page and keep doing this. And as you do this, you want to add those keywords to the list. So I would add it to my digital marketing blog posts list because that’s a blog post I’m writing.

If I go to keyword list and then I click on digital marketing blog posts and I can keep adding more to it, I now have a list of keywords that can potentially be included in the blog post that I ‘ m writing on when it comes to digital marketing or a guide to digital marketing, how to learn it and I can all these terms in there.

Now, granted you won’t automatically rank for all these keywords, but you will rank for a portion of them. And the more you include, the higher probability that you’ll have to rank for at least some of them. And if you’re including keywords that are related to your content and you go top down, what I mean by top down, we’ll go back to the keyword ideas report, when you’re selecting keywords towards the top and then you keep going down, the ones at the top tend to be more popular.

When you also select ones that have a low SEO difficulty score that are in green, those are ones that are easier to rank for. So if you select popular keywords that are easy to rank for, you have a higher probability of ranking for those terms.

And the key here is to create a list for every blog post that you’re trying to create. And don’t keep including the same keywords over and over again. What I mean by that is you don’t want to have 10 posts related to online marketing tools. So you want to keep using new keywords per post.

So you want to do this exercise each and every time you write a blog post. So that way, you’re targeting new keywords that will help you generate traffic. That’s all you have to do to start getting more traffic when you’re creating content, especially if you’re looking for SEO traffic.

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The Painful Truth About SEO



SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you’re not on page one, it wasn’t that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That’s roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I’m going to break down the painful truth about SEO, and how you can succeed in today’s market.

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So how do you get traffic in today’s world? Well, it really is all about the long tail. And I want to show you the Neil Patel blog, so you can see, for example. How to read your website source code, and why it’s important. The keyword here, I’m going after not just website source code, I’m going after reading your website source code.

So let’s type in, how to read website source code. And as you can see here, if you look at the searches, not a ton of searches it’ll load soon enough and you’ll be able to see. But it’s something better than nothing, 10. And then when you look at a term like source code, website source code, you got 480 searches. And if you go after, website code maybe there’ll be a little bit better. You have 8,000 searches.

And the list goes on and on, and if you keep scrolling on the Neil Patel blog, you’ll see this the eight most important conversion rate metrics you should be tracking. 25 marketing books, you should be reading this. One’s a little bit more generic marketing books. You know how to leverage testimonials in paid campaigns. And I’m just showing you how to use testimonials not just in general, but in your paid advertising campaigns. And Google ad-words certified, right or certification, Instagram story highlights on a brand account.

I’m getting very specific with my content. And let’s take this one as an example of Instagram story highlights. So here I’m on Ubersuggest, you can just go to Neil Patel. I’ll actually go neilpatel.com/ubersuggest. And let’s type in the keyword, Instagram story the highlights, Instagram story highlights. And I’m searching in English United States, 3,600 searches per month.

And what I want you to do is start looking for longer tail keywords. So for example, if I have something on, let’s dive a little bit deeper Photoshop, right As you can see here, this article is on Photoshop classes.

And let’s go back to Ubersuggest, and let’s type in photo shop classes Instead of just optimizing for head terms, IEX Photoshop classes. I want you to look for a long tail terms, Photoshop classes online, Photoshop classes near me, Photoshop classes online for free, Photoshop classes for beginners. And there’s other related, you know terms as well.

But as you can see here, I’m going for long tail terms. So what I want you to do as an Ubersuggest is typing keywords that you may be going after. If I type in Photoshop, because a lot of micro marketers needed deal with design tools and editing images for blog posts or social media. You can see that is Photoshop free Photoshop online, download Photoshop, Photoshop remove background, Photoshop elements.

I would start writing articles on all these detailed terms like, how to resize images in Photoshop, how to remove your background using Photoshop. By doing this you’ll generate more traffic, by optimizing for all the long tail terms. And it may not be something that is appealing and is what you want to do.

But that’s how you succeed in the world of SEO today, in which you need a right a lot of traffic, or content around these long tail terms. If you want tons and tons of traffic. And by doing it I’ll show you what ends up happening to your traffic.

If you look here this is the neilpatel.com, Google analytics. I’m going to end up showing you real time stats, let’s click on real time. Hopefully it loads soon, got a lot of data.

Let’s go to global, and let’s go to real time. You can see here 1,962 people on my website, right then right now. All because I’m writing all this long tail content.

That’s how you win in the game of SEO in today’s world.

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Here's How You Assess and Improve a Website's SEO – Neil Patel's Website SEO Breakdown Session



Typically when we’re evaluating these metrics we score them from zero to 10. 10 is better. You could have a five in some categories or two or a one or a nine or even a 10. And the goal is to try to get to 10 in each and every single category. But as you’re doing SEO with your own website what you may realize is it’s hard to get to 10 everywhere. And it’s hard to fix everything at once. So, I’m also going to give you guys feedback on stuff, no matter if your website was selected or not that’ll just help you guys succeed.

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So first I want to break down the concepts behind the website breakdown. So you can also break down your website as well. We put them into five main buckets; Content, search intent, that’s things like your content length, internal linking.

Your off page, like, are you using, you know, natural links? Do you have toxic links? Do you have a lot of backlinks or very little? On page; are you using things like schema markup, good code like h1 headings and all that stuff, all tags. Technical stuff, like site speed, SSL, robots, crawlability.

And then you have mobile, is your just site mobile friendly? Does it load fast? Are you using advanced mobile pages? Stuff like that.

Start with the stuff that has the lowest scores that’s not doing as well. And then eventually try to get that up higher and higher. So let’s first start off with the Content Breakdown. 93% of online experiences, start with a search.

If you don’t understand what people are searching for, you may end up getting search traffic but will that search traffic even convert to revenue? Probably not.

And you also want to make your customers enter your product funnel as quick as possible so that there is no issues because the last thing you wanted it to take weeks if not months for them to buy. It’s just no one has the time for that.

So going after keywords that are small is fine but you want to go after big and small keywords, not just small they are going after bigger keywords as well.

We find that the bigger images rank better and get more traffic. You also want to compress the file size and you also want to have a unique name.

Keywords must appear on the title. 80% of the people read the title and they say only 2 out of 10 or 20% will click through and read the rest of the article. We prefer the keyword to be the first word in the title.

We want the keyword appear in the first paragraph. That’s helped us a lot. We want keywords are related keywords. That must appear within at least 40% of the headers.

Internal subtitles should be formatted in h2, and we don’t use h1’s for that. We use h3 if needed if they’re subheading underneath the h2.

The main keyword that we are going after. We try to have it in the text at least a handful of times, hence the word five or handful.

Keyword must be in the meta-description and you want to use that, not just to have keywords but also to get clicks when people are searching and you want to keep your URL short and to the point.

Short URLs rank better, ideally a few words only in the URL.

All headers should be bolded. And for every thousand words, just a general rule of thumb is we try to do internal linking five to 15 times.

And you want to ensure the links opening new windows. Sometimes I make a mistake on that but that’s what people prefer.

Your text should have at least five internal links if possible two in the conclusion, if you’re struggling to fit them in.

If you’re going to do one thing in the summit just take any one of the tactics you learned, whether it’s from me or the other speakers and just implement one thing in your business, you won’t go wrong.

And if you just do that once a month for a year you’ll be shocked on the results that you’ll achieve in a good way.

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Is SEO Really Working For You?



You spent all this time doing SEO, but how do you know if it’s really working out? Today I’m going to break down if SEO is working for you.

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Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.

So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.

Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.

The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.

The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.

Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.

If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.

I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.

Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.

Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.

If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.

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The Dumbest SEO Hack (That Works)



Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.

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When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.

And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.

What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.

Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.

Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.

Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.

Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.

What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.

Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.

Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.

So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.

I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.

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How SEO Will Change in 2021



Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?

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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

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Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel



Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.

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Ubersuggest:
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Are you getting the right traffic?

As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you

You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.

When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.

When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.

And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?

And this will give you ideas of if a keyword is good, right?

In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.

Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.

You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.

There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.

So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.

Second, you need to research your target musketeer right? It’s all about researching that individual.

The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.

You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.

You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.

Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.

So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.

The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.

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How Long Does SEO Take to Work For a New Website?



How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.

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The 8-Step SEO Strategy for Higher Rankings in 2020



In this video you’ll see my exact SEO strategy for 2020.

Here’s a breakdown of what you’ll learn in today’s new video:

#1: I’ll show you how to do keyword research in 2020. The keyword research game has changed A LOT over the last year or so. Today, you want to find “Opportunity Keywords”. I will explain what they are and exactly how to find them in the video.

#2: You’ll learn how to create content that ranks today. Traditional content formats (like list posts) don’t work as well as they used to. So if you want to rank on the first page of Google in 2020, you need to change things up. Specifically, you need to make sure that everything that you publish has a “hook” that will push bloggers and journalists to link to you.

#3: How to build backlinks. Yup, link building is still a super important part of search engine optimization. But the game has changed. Today, it’s all about getting white hat backlinks from authority sites in your industry. And I show you how to build legit links using proven link building strategies.

#4: Skyscraper Technique 2.0. This is a modern-day spin on a classic content marketing strategy. Skyscraper 1.0 still works. But to rank your site for competitive keywords, you need to use The Skyscraper 2.0 approach too.

#5: Lots of advanced SEO tips, examples, case studies and more.

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SEO for Beginners – How to Rank in Search



SEO for Beginners. Start here ➜

Google rankings have a massive effect on your business’s success! As a business owner, we know you have so many other things to focus on, so appearing in Google search might be the last thing on your mind. However, in the age of the internet, being discovered on Google means more success for your business.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Morgan and Nealey break down the basics of SEO for beginners.

Let’s get started!

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00:28 – What is SEO?
01:18 – Why should I invest time in SEO?
01:58 – Search results demo
08:32 – What is trust?
09:50 – How can I improve my SEO right now?

Don’t worry about your current Google ranking, it’s a starting point for using SEO on your website and can help give you a baseline for discussion with SEO professionals. Use these steps to get an idea of your website’s current search rankings and what important steps you can take to improve your ranking in Google search results.

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7 Advanced SEO Techniques To Use In 2021 | Neil Patel



Today I’m going to share with you 7 advanced SEO techniques for your business. These SEO tactics should be used in 2021. This type of SEO strategy goes beyond what most digital marketing focuses on and we’ll be covering things beyond link building.

Are you finding that you’re not getting any results with SEO? That’s because you’re using a lot of tactics that everyone else is already using. Let me share with you seven advanced SEO techniques that will help you grow your business.
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RESOURCES & LINKS:

“Does Blogging Still Work in 2019?” (video):

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

“How I Generated 37,391 Impressions on 1 Blog Post” (video):

“How Digital Marketing Will Change in 2019” (video):

Read more SEO tips on my blog:
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The first advanced tactic I have for you is get to know your users. Everyone thinks that SEO is just about on page or link building. But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list. The way you get to know what’s best for your users is you survey them. By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t. By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.

The second tip I have for you is leverage schema markup. You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup. If you’re using WordPress, you can just check out the Yoast SEO plugin. It’ll allow you to do schema markup with just a few simple clicks. It’s worth checking out, makes it easy. And that way you don’t have to learn a single thing about coding.

The third advanced tactic that I want you to try out is expand your most popular pages. See, content marketing is a big hit or miss game. You create a lot of webpages, a lot of content pages. Some get a ton of traffic, and others don’t. And you may be asking yourself why. The links, I did all the best packs to all of my pages. But why are some doing better than others? Well, a lot of times you just won’t have the answer. But what you can do, is you take your most popular pages and expand them.

The fourth tip I have for you is to send link juice to lower ranked pages. As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well. Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t. And see if that helps boost them up. What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.

Then I want you leverage infographics. You’re probably already saying, Neil, I’ve seen infographics, everyone has them. But no, I don’t want you to just leverage any infographics. I want you to leverage advanced animated infographics. Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral. And you’re gonna get way more back links.

Then I want you to leverage roundup post. The reason roundup posts are really good, and no one does this. I don’t know why. They used to be more popular three or four years ago, but they still work. Let’s say you’re writing an article on 101 SEO tips, or 31 SEO tips from 31 experts. By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.

The last strategy I have for you is prune and crop. I know this one’s going to seem really hard. When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages. But start cutting the dead weight. When you start cutting the dead weight, more authority starts going to the pages that are ranking well. And it should help them climb even higher and higher over time. Follow those advanced strategies and you’ll start getting more love from Google

#NeilPatel #SEO #SEO2019

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The Best SEO Tools for Beginners | Neil Patel



In this video I’ll share with you the best SEO tools for beginners. Do you find SEO confusing and hard? Don’t worry, we’ve all been there. But what if I told you that there’s a handful of tools that are amazing for beginners and will solve all of your SEO problems? Watch the video to learn about the best SEO tools for beginners that will boost your rankings and help you rank #1 on google in 2019.
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RESOURCES & LINKS:

Moz:

Ubersuggest:

Google Search Console:

BuzzSumo:

Keywords Everywhere:

Ahrefs:

Google Trends:

AnswerThePublic:

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):

“Rank #1 on Google Using 7 Free SEO Tools” (video):

“How to Increase Your Search Traffic by 58% in 30 Days” (video):

“One (Simple) Hack to Get More Website Traffic FAST” (video):

“5 Tools That’ll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):

“SEO Made Simple: A Step-by-Step Guide”:

“Get Your Start in SEO with These 10 Free Tools”:

“Seven Free SEO Tools You Should Be Using”:

Read more SEO tips on my blog:
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SEO Tutorial: 10 Detailed Steps to Rank #1 in Google



In this SEO tutorial, you’ll learn a 10-step process to rank your pages higher in Google by using a blog to fuel your rankings and revenue.

Reading about new tactics and strategies can be confusing and frustrating. One blog post will tell you to do something, and the next will insist you to do something completely different.

In this video, Sam Oh walks you through an example of ranking a fictitious pet food and accessories eCommerce store by using a blog. More importantly, he shows you how to do it.

Here is a quick summary of the 10-step SEO checklist (actionable tips are provided for each step in the video).

1. Topic research and a quick competitor analysis.
2. Keyword research
3. How to create content that’s better than your competition
4. On-Page optimization tips on newly created content
5. Title optimization for improved CTR and publishing
6. Page speed optimization
7. Promote the heck out of your content via. link building and email outreach.
8. Optimization via. Google Analytics
9. Optimization via. Google Search Console
10. Relaunch and repromote your content

If you’re new to SEO, it’s tough to learn everything you need to know in 23 minutes. Here are some additional video tutorials that will help you rank in Google or improve your current Google rankings.

Full Keyword Research Series:

Backlink Analysis and Link Building Series

Top 10 On-Page SEO Techniques (Backed by Data)

13 SEO Tips that ACTUALLY Work

Timestamps:

1:39 Start with topic research and a quick competitor analysis
5:24 Do deeper keyword research
7:12 Create content that’s better than your competition
10:29 On-Page optimization tips on newly created content
14:12 Optimize your title for improved CTR and publishing
15:06 Optimize your page speed
17:05 Promote the heck out of your content
19:48 Analyze your stats in Google Analytics and Google Search Console
21:40 Relaunch and repromote your content

Be sure to subscribe for more actionable marketing and SEO tutorials.

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#SEOTutorial #SEO #SEOTips

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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings



New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer ( you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Contents:

0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

STAY TUNED:
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YouTube ►
Facebook ►
Twitter ►

#SEO #SearchEngineOptimization #SEOTutorial

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020



SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.

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