Content Writing for SEO: How to Create Content that Ranks in Google



In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.
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Additional Blogging and Content Marketing Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

Keyword Research Tutorial: From Start to Finish ►

Keyword Research Tutorials for SEO ►

Link Building Tutorials (Step-By-Step) ►

How to Measure Keyword Difficulty and Rank on Google ►

Blogging Tips for Beginners That Actually Work ►

How to Write a Blog Post That Actually Gets Traffic ►

What is Content Marketing and How to Crush It on a Tiny Budget ►
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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.

► The content should drive traffic to the site.
► The content should turn people into customers or push them further down the sales funnel.

With these objectives in mind, here’s a simple process to achieve both of these goals.

The first step is to write about topics people are searching for.

Most people like to write about topics that excite them. But these posts often have a short shelf life.

When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.

How do you do this? This video will show you how.

The second step is to assess the type of content Google wants you to create.

Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.

So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.

This is called search intent. Watch the video to find out how to determine search intent from any query.

Step three is to create a data-driven outline.

Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.

They also help make sure you’re including all critical points worth communicating on the topic.

This video will show you how to easily create a blog post outline.

Step four is to create a click-worthy headline.

A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.

Watch the video to learn how to write good headlines.

Step five is to write a killer intro using the AIDA formula.

The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.

Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.

What does it stand for and how do you use it? Watch the video.

Step six is to make your content actionable and easy to digest.

So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.

► Make your content as helpful as possible.
► Make it easy to digest and read by focusing on your communication and writing skills.

Watch the video to learn some tips on how to do this.

Timestamps:

1:11 Write about topics people are actually searching for
3:50 Assess the “type” of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback

#contentwritingforseo #contentwriting #contentmarketing

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The Complete Guide to SEO in 2020 (Full webinar)



If you want to start a website or blog and get traffic from SEO, watch this video to learn the fundamentals and some really unique strategies that you need to know to get results. We have built multiple sites to millions of pageviews (and dollars) from organic search traffic and here we share our strategy for how we did it.

When you’re ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in about 24 months. Check it out here:

Also check out our stupid fast and crazy functional WordPress theme, Acabado.

Resources from this video
Google’s Quality Rater Guidelines:
Income School’s Full E-A-T Webinar:

Timestamps:
0:00 SEO in a Nutshell
4:56 Google’s Top Ranking Factors
12:10 Being Relevant on Google
17:18 How to Find Relevant Search Terms
20:43 Mastering On-page SEO
24:50 Optimizing to Win the Snippet
33:30 Winning with Technical SEO
36:10 How to Stay Ahead of Google’s Changes
37:39 Mastering Off-page SEO
48:40 Building Authority Online
49:29 SEO FAQs

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

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