FREE STUFF ➡️ Get MY SEO Basics Kit here:
To accompany this video series, I’ve put together some essential do-it-yourself resources to help you get started with your business’s SEO, including templates, checklists, and samples.

In this 10-part video series, I break down the top fundamental elements of search engine optimization (SEO 101) for local brick and mortar businesses and provide you with a beginner’s roadmap for ranking higher on Google. In these short tutorials, I only focus on the most important SEO concepts, using plain English and layman’s terms, so that you can easily follow along and apply these concepts yourself.

ℹ️ What is SEO?
👉 “The process of getting your website to show up higher on a search engine such as Google or Bing.”

0:00 – What Is SEO?
1:10 – Why Does SEO Work So Well For Small Businesses
2:01 – Google Ranking Factors
2:42 – What I’ll Cover In This Video Series

2️⃣ Keyword Research –
3️⃣ Add Your Location to Maps (Google, Bing & Apple Maps) –
4️⃣ Submit Your Website to Google & Bing Search Results –
5️⃣ How to Rank in Google Maps Local 3-Pack –
6️⃣ Getting Links from Other Websites (Backlinks) –
7️⃣ The Most Important Content You Need on Your Site –
8️⃣ On-Site Optimization (Best Practices for Adding Keywords) –
9️⃣ Online Business Listings (aka Local Citations) –
🔟 Technical SEO: Mobile Usability, Speed, & Security –

ℹ️ *89% of all people in North America and 91% of people worldwide use Google over any other search engine – (as of January 2021)
ℹ️ Consumer Decision Journey Research Study – **71 percent of consumers say they begin their sales journey using a search engine.

ℹ️ Google’s 200 Ranking Factors:
ℹ️ Google’s SEO Starter Guide –


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*Disclaimer: The views and opinions expressed in this video are my own and may not reflect the best practices and opinions of the search engines, social media platforms, and tools mentioned – and in some cases may directly contradict their terms of service.




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