In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.
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Additional Blogging and Content Marketing Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►
Keyword Research Tutorial: From Start to Finish ►
Keyword Research Tutorials for SEO ►
Link Building Tutorials (Step-By-Step) ►
How to Measure Keyword Difficulty and Rank on Google ►
Blogging Tips for Beginners That Actually Work ►
How to Write a Blog Post That Actually Gets Traffic ►
What is Content Marketing and How to Crush It on a Tiny Budget ►
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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.
► The content should drive traffic to the site.
► The content should turn people into customers or push them further down the sales funnel.
With these objectives in mind, here’s a simple process to achieve both of these goals.
The first step is to write about topics people are searching for.
Most people like to write about topics that excite them. But these posts often have a short shelf life.
When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.
How do you do this? This video will show you how.
The second step is to assess the type of content Google wants you to create.
Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.
So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.
This is called search intent. Watch the video to find out how to determine search intent from any query.
Step three is to create a data-driven outline.
Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.
They also help make sure you’re including all critical points worth communicating on the topic.
This video will show you how to easily create a blog post outline.
Step four is to create a click-worthy headline.
A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.
Watch the video to learn how to write good headlines.
Step five is to write a killer intro using the AIDA formula.
The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.
Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.
What does it stand for and how do you use it? Watch the video.
Step six is to make your content actionable and easy to digest.
So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.
► Make your content as helpful as possible.
► Make it easy to digest and read by focusing on your communication and writing skills.
Watch the video to learn some tips on how to do this.
Timestamps:
1:11 Write about topics people are actually searching for
3:50 Assess the “type” of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback
#contentwritingforseo #contentwriting #contentmarketing
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very helpful video thanks sam
Olá, obrigado pelas dicas, qual o melhor plugin para wordpress voltado para SEO?
Gratidão!
Sir can you make a tutorial of Amazon affiliate article writing products reviews please please please sir
One of the simplest ways to teach SEO is do what others have done…but 10X better.
It gets at fulfilling search intent, making it easy to understand what you’re writing about for the crawler and more!
This was really useful! Thanks a lot Sam.
Sir can you make a plugin for wordpress
Really good stuff guys! Thanks for sharing!
Thanks very much, your approach is just so clear and focused ! When I want to see the potential of a word or concept, apart from googling it I also consult the google ads tools. How does the AHREF tool for words potential compare to the tool from google? What would be the suggestions when using both tools?
Hey sam, nice guide ,
Btw can you make a guide on seo affiliate content writing and engagement
What Ad spending did you utilize, on which channels? Can you share how much spent and the amount of traffic? I have approximately 80 Blogs on our website but how do we leverage the content? Thanks
please i can ask you?!
Hi 😊👋 Sam. Can I know does this method work on other languages post to rank on google? Such as chinese blog site or multi languages site. Thank you ❤️
Hey Team Ahrefs, I have a question!
Is there any way or is there any video from Ahrefs About:
" How to optimize for Google Discover (Google Feed) "
Looking forward to seeing a video or suggestions!
But one doubt so many write content with same formula but how can we get ranking. we should write blog that should rank not for sake of content
🔥🔥🔥🎯🎯🎯😍
안녕하세요!
There's one thing I'm confused about.
What's the difference between a how to guide and a step-by-step tutorial?
thank you the video really helps learn to write content blog, for me a beginner
Hey Sam. Where have you been??? 😀
A very informative video. Thanks for sharing. Any piece of content produced will need to have relevant search terms included which users are looking for. As well as this the content will need to offer value and be well written to align with Google algorithms, such as BERT.
Awesome as always! Thanks for this :)
😳 Wow!! I feel seen on that wrong way to talk about choosing the right color. 😂 Disadvantage of being a poet. Thank you. This really helps.
Your friends who there can't take you to the top LOL… best tip ever
Greetings from Pakistan ❤️❤️
This was really helpful thank you
+Ahrefs
Can you make us a tool that suggests semantic words like the semrush content editor?
plss….
Amazingly explained Sam! With Google's December core update in the ranking algorithm, since this update focuses more on user experience (Three Site speed factors > LCP, CLS, TBT), I've observed that the site pages with less value in their content or not so comprehensive contents are ranking in SERP's just because they meet the benchmark scores of the three factors mentioned above. So, even if we create valuable and detailed content, we still won't rank in the top 10 if our site speed is less (in Google's eyes). Also, what is your opinion on this core update?